I consider my attention an investment.
The goal is to invest my time into things, projects, and people that will deliver higher returns. Not necessarily financially, but intellectually as well.
In the process, I found that paying attention to the most important thing is the process by which you let your consciousness control your existence. It becomes a constant process of saying no to things that don't matter so you can say yes to things that do.
Yet, borrowing the agenda of others seems like the default state.
We settle down doing work that requires less than our minds' full capacity.
We settle down doing activities that don't require any thinking at all.
We let others prescribe our course because we haven't taken the time to formulate our own direction.
The realization that your time is your highest asset gives you a metaphorical machete. A sharp steel with a wooden handle to cut what's blocking your path. A weapon to neutralize the automatically set agenda by the masses and create our own.
Can we all recognize how hard all of this is?
The moment you open your eyes, you are bombarded with facts that don't really concern you. It takes not only resilience but also a sip of rebelliousness to oppose the common way of living.
I consider my attention an investment. And I do my best to speed past any time killer who assumes the right to stop me.
Worth reflecting on:
What would you do if no one was telling you what to do?
Face that question honestly. If your boss suddenly gives you full responsibility for a big project, what would you do? Do you have a vision for the company or the product you are working on?
And if that question doesn't quite resonate, consider this: What would you do if you had the freedom to do anything?
That's a difficult question because we rarely operate with this level of freedom. In fact, we are used to having other people and even things withdraw from our time capital. That's why we don't mind following orders or following the lives of others - instead of living our own lives.
If you look at your time as a limited resource, it helps you better make decisions about how it can be invested each day.
With that in mind, ask: Where are you tricked into paying a high price in terms of time that won't get you any real returns?
Worth reading:
From my desk:
- What Should You Pay Attention To? (members-only): "You have no idea what you should be doing, and you’re simply jumping online to attach yourself to an idea – even if that’s going to be for a brief moment – just to escape the unbearable weight of total despair."
From around the web:
- The true luxuries of the super-rich in 2025 (It's an interesting read when you dodge all the ads): "The supreme luxury, argues Healy, is 'being chronically offline.' This functions on various levels. Firstly, it allows one to disconnect from the parallel online identity that has vampirized and supplanted our real persona. For Healey, 'What we’ve witnessed in the last 10 years is the gradual degradation of the internet from our great white hope for society to the thing that just might doom us all.'
Worth thinking about:
"Character — the willingness to accept responsibility for one's own life — is the source from which self-respect springs."
― Joan Didion
I've been thinking about this a lot, and I finally crafted a landing page.
About what? About opening the gates to consulting.
I receive quite a few inquiries from people about this, and I wanted to see if there is real interest. See what I'm talking about: Coaching and Consulting.
Let me know what you think.
Thank you for your time!
